No one personifies RYDERS more than Brent. Brent founded RYDERS in 1986 when he became frustrated that he couldn’t find performance eyewear that wouldn’t cost him his rent money to replace if he broke them during his not so infrequent bike crashes.  Brent is what you might call a romantic adventurer who loves to create, to push limits and to have a good time. He loves to ride with his buddies, snowboard, telemark, run, scramble new territory with his kids and adventure race with his wife. He is also a Director of the 4WhatMatters Foundation, whose mission is to provide companies and people the access to make a difference in areas of life that are important to them.