Think back to the Dark Ages, you know, the early 80’s. Back then, the music was iffy, fashion was in a bad neon phase and there were only two kinds of sunglasses: really expensive sports models or sunglasses your parents would wear. Rising out of this morass was Ryders Eyewear.
In 1986 Brent Martin was living in Whistler, on his way to becoming the first Canadian Mountain Bike Champion. He and his friends needed good performance sunglasses for all of their active pursuits but their options were limited. Nothing fit their needs and budget. So, goaded on by his friends, Brent founded Ryders Eyewear. Brent’s original vision has since been integrated into the design, pricing and performance of every pair of our sunglasses:
- We make performance glasses for human powered activities that get your heart racing. Fun stuff like mountain biking, trail running, hiking, road cycling. If you want to wear your Ryders for other heart pumping activities like rollerblading with your pals, streaking the quad or naked bike riding – please be our guests (and send photos!)
- Our sunglasses are about performance, your performance. We pack the glasses with as many features as we can; features that will benefit you and help boost your performance. Things like optically correct lenses that reduce eye strain and anti-slip parts that allow you to think about the trail ahead instead of how to keep your glasses on your face.
- Technological innovation drives the world. At Ryders we see the connection between performance and technology and we make sure that we are utilizing the latest improvement in lenses . We are constantly looking for an edge to give our customers in their athletic pursuits. When we see an opportunity to incorporate a new innovation, we are committed to getting it in sunglasses and on your face as quickly as possible.
- We believe our sunglasses occupy that sweet spot between overpriced hype and underperforming materials. We offer top notch performance and eye protection at a price that is affordable.
- Making sunglasses is not sending rockets to the moon. What we do is keep it simple, get out of the way of the sunglasses and let them do their job. We make great sunglasses at a great price so that our customers can get outside and perform at their best.
