The Ryders Eyewear 2008 campaign focuses on those who will do anything for their sport. It’s for everyone who has a passion for their outdoor activities. It doesn't matter if they're a weekend warrior or an elite athlete. Their sport satisfies an internal need to be outside with their hearts pumping and the adrenaline flowing. In celebration of the synergy between athlete and eyewear, this campaign showcases some of our top sponsored athletes and the passion they have for their sports.

 

Our display POP program is combined with consumer and trade advertising in prominent targeted publications. The purpose is to build the Ryders Eyewear brand, driving sales in the doors of our retailers.