Our heritage is synonymous with Vancouver’s North Shore when mountain biking was only just emerging as a sport in the early 80’s. Mountain biking, road cycling and endurance sports present the most unique and challenging environments for eyewear.
Our deep roots in the Pacific Northwest are of vital importance to who we are today. Everything we do is influenced by our drive for adventure, our love for providing like-minded people with hard-working gear, and our overwhelming sense of community—both in our backyard and afar.
Today we are known as an offbeat, gritty brand with authentic roots. We speak directly to those who take pride in their adventurous lifestyle and their practical, yet highly spirited approach to life.