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The lens that changes everything

Highly responsive to its surroundings, the FYRE™ lens is in a constant state of reaction, enhancing colours and adapting to light conditions. The result is a vibrant and crystal clear visual experience through a lens that is continuously optimizing for performance. The range from its lightest to darkest state spans an incredible three categories.

As it moves into the sun it boosts the most important tones, accelerating and improving the recognition of specific colours by 20% when compared to the human eye. Its high-quality antiFOG coating is permanently bonded to the lens, never requiring reapplication. As if that’s not enough, the FYRE™ lens is NXT® meaning it’s cast from a proprietary polymer that provides extreme impact resistance and superior optics.

Your rides will never look the same. Shop FYRE™ Collection

The five most innovative advancements in sports optics packed into one lens.


NXT® LENS: Superior optics compared to traditional lenses // Extremely impact resistant

Varia™: Vast photochromic range (Category 1 – 3) // Lens changes colour instead of simply getting darker or lighter // Fast acting in all temperatures

antiFOG: Military-grade fog resistance / / Permanently bonded to lens

COLOUR BOOST: Enhances colour perception / / Boosts the most important tones / / Creates a more vibrant environment

MLV MIRROR (Mulit-Layer VARIA™ Mirror): Reflects additional light away from lens / / No negative effects on photochromic performance

Available lens tints

light grey to grey

neutral colour shift

Definition Enhancement

Ideal Light Conditions

low to bright

yellow to brown

enhances contrast and pops details

Definition Enhancement

Ideal Light Conditions

low to bright

pink to purple

enhances contrast and darkens blue tones

Definition Enhancement

Ideal Light Conditions

medium to bright